Hot air from University College London.

One way to see if a paragraph or two are meaningless is to jumble up the words and see if it makes any difference. So I did that with the first paragraph of this UCL paper. I swapped four sets of words. E.g. that last sentence with just one pair swapped would read “I swapped four words of sets”.  See if you can tell which is the real, i.e. original version below. (Anything for a lark.)
 
Version No. 1:

Collective value is value that is created for a public purpose. This requires understanding of how public institutions can engage citizens in defining value (organisational competences), nurture dynamic capabilities and capacity to shape new opportunities (participatory structures); dynamically assess the value created (participatory evaluation); and ensure that societal value is distributed equitably (inclusive growth).

Version No.2:

Public value is value that is created collectively for a public purpose. This requires understanding of how public institutions can engage citizens in defining purpose (participatory structures), nurture organisational capabilities and capacity to shape new opportunities (organisational competencies); dynamically assess the value created (dynamic evaluation); and ensure that societal value is distributed equitably (inclusive growth).


Alternatively I could have constructed the fake version from this brilliant “meaningless phrase generator”....:-)

It's actually the SECOND of the above two versions of the UCL passage which is the genuine one. The eight words which have been moved from somewhere else in the passage (in the messed up version) are shown in red here:

Collective value is value that is created for a public purpose. This requires understanding of how public institutions can engage citizens in defining value (organisational competences), nurture dynamic capabilities and capacity to shape new opportunities (participatory structures); dynamically assess the value created (participatory evaluation); and ensure that societal value is distributed equitably (inclusive growth).
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